Axis Retail Leadership Forum - Sunnyvale

The 11th Annual ARLF

Sunnyvale, CA | August 14 -16

We have added spaces for more retailers to join us at the Google Cloud campus!
All we ask is you get there, and we take care of the rest! You don’t want to miss this year’s Axis Retail Leadership Forum.
Registration closes on July 21st!

Register today!

Google it!

We're heading to Google Cloud's campus in August!

When looking for ARLF's 11th destination, we literally Googled it! This year we're heading to Google Cloud's Campus in Sunnyvale, CA. For 11 years, Axis has provided an open platform for retailers to discuss industry trends, technology, security, and all the issues that come along with them. Join us for an opportunity to learn with and help your industry peers address new topics and common challenges in retail.  

Why you don't want to miss ARLF 2023...

  • Networking opportunities with retailers from across the industry
  • Participate in thought leadership discussions on hot topics within the industry
  • Discuss common industry challenges and ways to solve them
  • Loss Prevention Foundation LPQ/LPC course scholarship for you or a member of your team!
  • Earn CEUs from the Loss Prevention Foundation and Wicklander-Zulawski
  • Connect with the teams from LPF, LPRC, and Wicklander-Zulawski


ARLF 2023 agenda:

Day One:

Arrival, registration, and opening reception

Day two:

  • Opening Keynote - David Johnston V.P., AP & Retail Operations, NRF
  • Ai and The Modern Store - Google Cloud Retail team
  • Protecting Property and Assets - Closing the gap from incident to response
  • Opensource Investigations - Michèle Stuart, JAG Investigations
  • Protecting People and Ensuring Employee Safety
  • Building Rapport and Connecting the Dots - Dave Thompson, CEO, Wicklander Zulawski

VIP Event To Be Announced

Day Three:

  • Google AI & The Cloud
  • Transitioning Video Management Systems - panel discussion
  • Updates from the Loss Prevention Foundation and LPRC
  • Technology Roadmap, Robert K. Brown, Axis Communications
  • Investments In New Tech - Real vs Vapor - panel discussion
  • End cap keynote from Tony D'onofrio  
  • Closing remarks and dinner

Continuing Education Units

ARLF attendees will be eligible to earn

  • Up to 10 Continuing Education Units (CEUs) towards their Loss Prevention Foundation LPC Recertification. 
  • 4 Continuing Education Units (CEUs) towards their Certified Forensic Interviewer (CFI) credential from Wicklander Zulawski.

Loss Prevention Foundation


Advisory Board

For retailers, by retailers.

Introducing the 2023 Retail Advisory Board members

Jerry Brefol

Asset Protection Senior Manager

Britanya Hehn

Director, Asset Protection
Gap Inc Stores

Bill Atwell

Senior Director of Loss Prevention
Neiman Marcus

Matthew Bykowski

IT Operations Manager
The Orvis Company Inc.

Christina Briggs

Sr. Manager Asset Protection

Jeff Cox

Vice President of Loss Prevention
Public Storage

Don James

IT Project Manager
Lowe's Companies

Rick Beardsley

Senior Director of Loss Prevention and Safety
At Home Group Inc.

John Teller

Sr. Advanced Software Engineering Manager

What's Included

Our investment back into the LP/AP retail community

As part of your individual conference package, Axis covers the cost of:

  • Complimentary transportation vouchers to and from the San Jose airport
  • Your hotel room plus taxes and fees for conference dates of August 14th, 15th, and 16th (single room occupancy). A credit card will be required for incidentals. 
  • Food and beverage in conjunction with the conference agenda
  • VIP Networking event 
  • Parking at the hotel if you are driving

If you are interested in attending but your company's policy prohibits you from accepting these accommodations, please contact us for alternative arrangements. 

What is the value of attending ARLF to you? Your team? Your organization? 

Click here for a list of reasons to attend


Registration now open!

Ready to learn and engage with industry peers? Limited spots are available. Register today!

This event is for retail end customers only.



Questions? Comments?

We're always happy to lend a hand. Please feel free to reach out to us with any questions you may have. 

James Stark

Segment Development Manager, Retail