Immerse 2024

October 28 - 30 | Boston, MA

about

The largest event for Axis customers

Join us at our third annual Immerse conference to receive actionable insights from your peers, industry experts, technology partners, and Axis leadership on the latest industry trends and technology.

Get ready to expand your knowledge and better prepare for the future, while uniting with a community of Axis customers from all industries.

We look forward to seeing you in Boston, where we'll be connecting the pieces to solve tomorrow's challenges!

 

Why should you attend Immerse?

  • Create meaningful connections with other Axis customers, industry experts, and Axis leaders
  • Discover how your peers are using technology, their challenges, and unique perspectives
  • Plan for the future by learning about hot topics and tech trends from industry experts
  • Receive a deeper look into Axis solutions and strategies, including the tech roadmap
  • Shape future Axis initiatives with opportunities to provide feedback directly to Axis leaders

What do past attendees have to say?

"Immerse 2023 provided me the ability to network with peers across the security industry that experience similar challenges and allowed me to leave with new tools that we will be able to leverage in our organization."
- Traegon Hon, Director, Physical Security, Starbucks Coffee Company

"Immerse 2023 truly excelled in fostering an inclusive environment that cultivated abundant networking opportunities among professionals."
- Christopher M. Howard, Sr. Systems Programming Analyst, UPS - Security Technology Group

"Attending the Immerse conference was a highly enriching experience, especially the opportunity to learn about the real-world challenges faced by end users. These insights were particularly valuable as they showcased how Axis products, either on their own or integrated with other technologies, provide effective solutions. The event was superb on all counts."
- Bobby Louissaint, Head of Technical Partnership Engagement, Meta

"I've attended two Immerse conferences, and they both gave me the valuable opportunity to collaborate with other end-users facing the same challenges I have."
- Emmanuel Rheaume, Security Specialist, Air Canada


agenda

Agenda

Monday, October 28

OPTIONAL: TOUR OF AXIS AMERICAS HQ (Chelmsford, MA)
We invite you to start your trip with a visit to our Americas headquarters for an exclusive tour of our newly renovated Axis Experience Center to see, hear, and touch the latest technologies. You can also join us for our weekly “Innovation Fika” lunch with Axis leadership and employees to make new connections and brainstorm ideas.

  • Tour options: 10am, 11am, and 1pm ET

CHECK-IN
Pick up your badge at the Immerse registration table (Renaissance Boston Waterfront Hotel) between 12:00-6:30pm.

 

 

 

 

EXPLORE THE AXIS EXPERIENCE VEHICLE
Lucky for us, the one-of-a-kind Axis Experience Vehicle will be at Immerse, parked right outside the hotel! Explore Axis and partner technologies in our interactive Axis Experience Center on wheels.

OPTIONAL BONUS SESSION: PEER EXCHANGE - AI
Exchange ideas and thoughtful dialogue with your peers about how to leverage AI to improve your organization's overall security posture! Come ready to join the conversation, bring questions, and share insights. This optional session will be hosted from 5:00pm-6:00pm, right before the welcome reception.

WELCOME RECEPTION
We'll kick things off with dinner and drinks, starting at 6:00pm.


Tuesday, October 29 

EXPLORING THE NEXT CHAPTERS OF THE TECH INDUSTRY
Martin Gren, Co-Founder and Director of the Board, Axis Communications
Fredrik Nilsson, Vice President of the Americas, Axis Communications

What are the key factors shaping the security industry today and where are we heading? Hear directly from Axis co-founder and VP of the Americas as they bring you along this journey, highlighting the transformation of the tech industry and key trends coming our way.

TECHNOLOGY ROADMAP: CONNECTING THE PIECES TO SOLVE TOMORROW'S CHALLENGES
Glenn Basale, Team Lead, Solutions Management, Axis Communications
Robert Brown, Solutions Engineer, Axis Communications
Shane Crumbley, Solutions Engineer, Axis Communications
Sebastian Hultqvist, Manager Platform Solutions, Axis Communications

Get an exclusive look into upcoming Axis innovations, solutions, and trends.

Breakout session options:

CREATING SAFER COMMUNITIES WITH PUBLIC-PRIVATE PARTNERSHIPS
Jonathan Bozeman, Public Safety Manager, Alabama Power Company
Christopher George, State Prosecutor, Prosecuting Attorneys’ Council of Georgia
Sgt. Chris Mastroianni, Supervisor, Hartford Police Department

Learn how private security professionals collaborate with real-time crime centers to capitalize on technologies for efficient and effective policing. Hear from a diverse group as they share their success stories and best practices.

GOING BEYOND SECURITY WITH YOUR TECH
Brooks Cucuel, Regional Security Director - Americas, AstraZeneca
James Lee, Director, Regional Security, AstraZeneca
Julee Evans, Sr. Manager, Intelligent Airport Solutions, United Airlines
Jason Pokrzywa, Principal Engineer CCTV / PACs / IOT App Dev, United Airlines

Your technology can do so much more than security. Do you know what it’s capable of? Hear how others have used their technology to solve non-security business challenges, resulting in increased profitability, improved customer experience, and more. 

HOW TO LEVERAGE TECHNOLOGY AND ANALYTICS TO FILL THE GAPS
Rhyan Martin, Principal Telecom Engineer, BNSF Railway
Lisa Poltar-McCrimmon, Manager of the Integrated Security Service, Carnegie Mellon University

Don't let competing priorities and resources set you back from achieving your security and operational goals. Hear how your peers are leveraging technology and analytics to multiply their output and solve key business challenges. This session will also provide an opportunity for you to engage in discussion about how this could apply to you and your business.

SCIENCE FAIR: HANDS-ON WITH NEW AXIS TECHNOLOGY
Come with us on a journey back to school, where learning meets fun! Join Axis product managers and engineers in a science fair set-up with interactive demonstrations of our latest products and solutions, including cameras, wearables, analytics, and much more! Come prepared to spark your child-like curiosity, get your hands dirty, and have a little fun along the way.

OPTIONAL TRAINING: VIDEO EVIDENCE 101
Instructor: Christopher George, State Prosecutor, Prosecuting Attorneys’ Council of Georgia
Explore best practices for collecting, maintaining and retaining video evidence from a State of Georgia Prosecutor. Learn about today's rules of evidence, as well as practical steps you can take to build highly effective policies and procedures to ensure police and prosecutors can use your video. (60 minutes)


Wednesday, October 30

The Cloud is Made of METAL
Joshua Frattarola, Sr. Manager, Amazon Security, Amazon Web Services
Andrew Smith, Regional Security Manager, Amazon Web Services

Get ready as we explore the synergy of AI in physical security. Using the demanding landscape of data centers as a backdrop, we'll start with a melodic exploration of the complexities of international risks and threats. Then, brace yourself for a harmonious dive into sensor fusion, where we'll reveal how Security professionals are increasingly leveraging AI and machine learning to enhance threat detection, automate security processes, and improve overall security posture. Don't miss out on this fascinating journey into the heart of AI and the future of security.

TOWN HALL
What would you ask Axis leadership if given the opportunity? In this session, an executive panel will answer live questions, discussing topics that matter most to you and your peers.

Breakout session options:

THE ABCs OF SECURITY TECH: SELECTING, PITCHING, AND MAINTAINING SOLUTIONS
Timothy Chan, Program Manager, Meta
Bobby Louissaint, Head of Technical Partnership Engagement, Meta

Join us for an educational session delving into the intricacies of selecting, pitching, and managing security technology within your organization. Discover strategies for identifying suitable solutions, procuring products for lab testing, and effectively presenting them to internal stakeholders. Learn how to alleviate concerns about functionality, allowing business owners to focus on budget considerations. Throughout the technology's lifecycle, we'll explore methods for maintaining standards and reducing risks. Don't miss this opportunity to enhance your understanding of security technology management practices.

THINK TANK FOR TOMORROW'S SOLUTIONS
Steve Dunning, Physical Security Program Manager, Global and Enterprise Security, Cummins Inc.
Kelly DeLeo, Director, Solutions and Services, Axis Communications

How can technologies open up more possibilities for your organization? Join us for a collaborative session to gain new ideas on how to leverage existing and emerging technologies to help solve challenges you may be facing today or ones you anticipate in the future. Make sure to pack your thinking cap!  

SECURITY OPERATIONS CENTERS OF TODAY AND TOMORROW
Andy Doty, CIO, City of Springfield, Massachusetts
Oliver Hanna, Physical Security Technology Director, Related Properties, Hudson Yards

There are infinite ways to set up a Security Operations Center. Discover how organizations utilize their single pane of glass to detect, respond to, and analyze activity. Receive best practices for planning, budgeting, and implementing a SOC.

SCIENCE FAIR: HANDS-ON WITH NEW AXIS TECHNOLOGY
Come with us on a journey back to school, where learning meets fun! Join Axis product managers and engineers in a science fair set-up with interactive demonstrations of our latest products and solutions, including cameras, wearables, analytics, and much more! Come prepared to spark your child-like curiosity, get your hands dirty, and have a little fun along the way.

OPTIONAL TRAINING: DISCOVER ANALYTICS - SECURITY AND SAFETY
Axis Communications
Axis analytics for security and safety helps you effectively gain situational awareness and stay in control. Together with Axis video products, Axis edge-based analytics can detect intrusions and loitering, automate gate opening/closing and track a stolen car. They also enable automatic responses to events such as sending live video and emailing alerts to security staff. This training provides an up-close look at the purpose and target applications for each of these analytics. Become well-versed in the technologies and considerations when using Axis analytics for intrusion detection, object classification, and more. (90 minutes)


Thursday, October 31

DEPARTURES


Committee

Advisory committee

Thank you to this outstanding group for providing feedback and input to help make this event as valuable as possible for you.

Brandee Allen
Enterprise Video Security & System Focal/Lead
The Boeing Company
 
John Beardsley
Sr. Director Security Systems
Brookfield Properties
 
 
Jonathan Bozeman
Public Safety Manager
Alabama Power Company
 
 
Mike Damiani
Head of Security Systems & Technology
Takeda Pharmaceuticals
 
Oliver Hanna
Director of Physical Security Technology
Related Hudson Yards
 
 
Robert Hisey
Asst. Director of Safety & Protection Technology
High Point University
 
Chris Mastroianni
RTCC Supervisor
Hartford Police Department
 
 
Corey Merritt
Manager, Enterprise Physical Security Operations
PetSmart
Bhavesh Patel
Sr. Director of Security Services & Technology
Sanofi
 
Lisa Poltar-McCrimmon
Manager of the Integrated Security Services
Carnegie Mellon University
 
Valerie Root
Director of IT
Hamra Enterprises
 
 
Alan Truong
Senior Manager, Security Systems & Services
University of Toronto Campus Safety

Details

What's included?

For guests of Immerse, Axis will provide an exclusive conference package including:

  • 3-nights and 4-days at the Renaissance Boston Waterfront Hotel (single room occupancy from October 28th - October 31st)
  • Complimentary rideshare vouchers to/from the Boston Logan International Airport (BOS) on conference arrival/departure dates
  • Food and beverage in conjunction with the conference agenda
  • VIP networking events
  • Parking at the hotel if you choose to drive/rent a car

If you are interested in attending but your company's policy prohibits you from accepting these accommodations, please contact us for alternative arrangements. 

What's not included?

  • Flights to/from the Boston Logan International Airport (BOS)
  • Travel, food or beverage expenses incurred outside of the conference agenda
  • Car rental and/or other transportation outside of what is covered in the conference package mentioned above
  • Hotel room incidentals, including anything from the in-room mini-bar and/or room service
  • Activities outside of those hosted by Axis
  • Additional room nights outside of the specific conference dates

Badges must be worn at all times in order to attend conference sessions and activities. Food and beverage, as well as activities are for conference attendees only and does not apply to any additional guests.

Where's the event?

Renaissance Boston Waterfront Hotel
606 Congress St, Boston, MA 02210

Axis will cover the cost of 3-nights and 4-days, plus local taxes and fees for the conference dates of October 28-31 (single room occupancy). Attendees will be required to provide a credit card upon check-in and it will only be charged for incidentals to their room. 

If you can no longer attend the conference, please contact AxisEvents@axis.com within 72 hours prior to your arrival.


Registration is closed

We hope to see you at a future Immerse conference!


Contact

Questions?

We're happy to answer any questions you have! Please send inquiries to AxisEvents@axis.com