Join us at our fourth annual Immerse conference to receive insights from your peers, industry experts, technology partners, and Axis leadership on the latest industry trends and technology.
Get ready to expand your knowledge and better prepare for the future, while uniting with a community of Axis customers from all industries.
We look forward to seeing you in San Antonio this fall!
"What makes Immerse stand out from other security events is the strong sense of community that Axis fosters within the security industry. Unlike other conferences I've attended, where I leave with a general sense of direction, this event provided direct access to industry experts and the tools to solve real challenges within the security field."
- Lisa Poltar-McCrimmon, Manager of the Integrated Security Services, Carnegie Mellon University
"Immerse prioritizes the end user and our needs. The one-on-one experiences at Immerse are incredibly valuable, offering opportunities to interact with Axis representatives, and other Axis users. Not only can you gain insights on improving your camera programs, but you can also share advice with peers on how to maximize the benefits of Axis cameras. You truly become immersed in Axis's goals and feel that Axis is dedicated to ensuring end user satisfaction."
- Bryan Randall, Loss Prevention Project Manager, ABC Supply Co. Inc.
CHECK-IN
Pick up your badge at the Immerse registration table (La Cantera Resort) between 1:00-6:30pm.
OPTIONAL BONUS SESSION: PEER EXCHANGE - WHAT'S YOUR CHALLENGE?
Join this peer-to-peer conversation where you'll explore innovative tech solutions. Come prepared to discuss solutions you've deployed or challenges you currently face, and leave with new ideas and connections.
WELCOME RECEPTION
We'll kick things off with dinner and drinks, starting at 6:00pm.
FROM TREND TO TRANSFORMATION: WHAT CUSTOMERS ARE TELLING US - AND HOW AXIS IS RESPONDING
Fredrik Nilsson, Vice President, Americas, Axis Communications
Peter Lindström, Executive Vice President Sales & Marketing, Axis Communications
Fredrik and Peter will share insights from recent global surveys, highlighting what customers say they need most. This session will address how Axis is turning those insights into actionable strategies, product evolution, and long-term investment priorities.
CHARTING THE COURSE FOR INNOVATION: TECHNOLOGY ROADMAP
Robert Brown, Solutions Engineer, Axis Communications
Get an exclusive look into upcoming Axis innovations, solutions, and trends.
Breakout session options:
BUILDING BRIDGES: WORKING WITH YOUR ORGANIZATION TO IMPROVE YOUR SECURITY POSTURE
Shanel Balloo, Sr. Manager, New Technology & Innovation, Salesforce
Bryan Diaz, IT Product Owner, Royal Caribbean Group
This panel brings resources from different areas to discuss how your team can better communicate cross-functionally. Enhance your team's ability to work seamlessly with other departments by understanding their roles, motivations, and communication styles. Learn how to initiate meaningful conversations, identify common goals, and foster strong partnerships that drive security objectives.
THE CAMERA WHISPERERS!
John Mendiola, Security Technologist
Maciej Nejmantowicz, DevOps/Security Professional
Learn the art of extracting stream and health data from your Axis devices into a dashboard so you can make more informed operational and business decisions. Dive into the fundamentals and benefits of being able to identify camera scene data and its application in video surveillance, and gain insights on how to apply the knowledge to real-world scenarios. By the end of this session, you will be equipped with the knowledge to confidently extract and utilize information from your Axis devices. Don't miss this opportunity to take the first step toward becoming a Camera Whisperer!
CLOUD SOLUTIONS: SOLVING BUSINESS CHALLENGES WITH CLOUD AND AI
Aaron Cole, Senior Manager, Future Business, Axis Communications
Quang Trinh, Business Development Manager, Platform Technologies, Axis Communications
Ready to unlock new possibilities? Join the new incubation team at Axis for an interactive session exploring strategies to bridge your current technology with the latest cloud and AI innovations. Through an engaging discussion, we'll help you tackle real business problems while navigating this evolving ecosystem of new stakeholders, partners, and experts.
INNOVATING SAFETY: HOW MALL OF AMERICA IS USING TECHNOLOGY TO REDEFINE SECURITY
Will Bernhjelm, Vice President, Security, Mall of America
Discover how Mall of America is using technology like AI, facial recognition, and system integrations to boost safety, improve response, and create a smarter, more secure environment.
BONUS SESSION: VMS USER GROUP
Choose from one of three options:
AXIS Camera Station
ZOOMING OUT: GOING BEYOND THE CAMERA WITH AXIS CAMERA STATION
Axis is known for its cameras—but there's more to our story as a full solutions provider. From audio and door control solutions to analytics, wearables, and open APIs for third-party integrations, our portfolio paired with AXIS Camera Station goes far beyond video alone. In this session, we’ll zoom out from traditional VMS and explore how AXIS Camera Station, combined with our full portfolio, delivers integrated solutions that address not only security, but also operational efficiency and business intelligence. Discover how Axis end-to-end solutions can help solve real-world challenges in smarter, more connected ways.
Genetec
UNLOCK THE FULL POTENTIAL OF YOUR SECURITY SYSTEM
Join us for an exclusive roundtable discussion where you’ll share your experiences, challenges, and ideas on how to unlock the value of the Axis-Genetec integration in Security Center. Get insider updates on the latest innovations in cloud, access control, body-worn cameras, audio solutions, and more. As a valued Genetec customer, don't miss this chance to shape the future of our collaboration and take your security operations to the next level.
Milestone
OPTIMIZER YOUR XPROTECT INVESTMENT
Join our interactive roundtable discussion and discover how to unlock the full potential of the AXIS Optimizer in XProtect. Explore the latest advancements and learn how to boost the value, efficiency, and usability of your system. Share your experiences, ask questions, and provide valuable feedback to shape the future of the AXIS Optimizer and XProtect integration. Don't miss this unique opportunity to collaborate with peers and industry experts, and leave with actionable insights to elevate your security operations.
GUEST SPEAKER: DAVE KOMENDAT
Dave Komendat, Partner/Chief Security Officer, Corporate Security Advisors
A seasoned senior security executive with over 40 years of industry experience, Dave Komendat, former Vice President and Chief Security Officer for The Boeing Company and current Partner and Chief Security Officer for Corporate Security Advisors will share his thoughts on “elevating the value of security” within the C-Suite. Additionally, Dave will discuss how to build strong relationships and create “security fans” horizontally across your organization. Finally, Dave will discuss the future of corporate security and what steps we can to take that best position our organizations to “see around the corners” and be better prepared for an ever changing and dynamic threat environment.
TOWN HALL
What would you ask Axis leadership if given the opportunity? In this session, an executive panel will answer live questions, discussing topics that matter most to you and your peers.
Breakout session options:
FROM OBSTACLES TO OPPORTUNITIES: LEVERAGING SURVEILLANCE TO OVERCOME EVERYDAY CHALLENGES
Damon Beckwitt, Sr. Manager, Physical Security Solutions, BassPro Shops
Rob Kay, Sr Manager, Enterprise Security Technology, Netflix
Discover how forward-thinking organizations are partnering with operations to drive business value, improve efficiency, and enhance customer experiences. Explore innovative applications of technology that transcend security, such as optimizing logistics, enhancing customer service, and streamlining facilities management. Leave with inspiration and practical ideas to unlock new possibilities within your own organization.
DEVICE MANAGEMENT: ENSURING ORGANIZATIONAL COMPLIANCE WHILE DRIVING OPERATIONAL EFFICIENCY
Roy Dagan, Co-Founder, CEO, SecuriThings
William Goldbach, Associate Director Public Safety Systems & Services, Yale University Public Safety
Tim Hanson, Sr. Security Specialist, Mayo Clinic
Erik Odegard, Director of Security Technology, Mayo Clinic
Our experts will share practical strategies on using smart technology and proactive device management to meet regulations, boost efficiency, and minimize risk. Ideal for security and IT leaders seeking to enhance compliance while streamlining operations.
SMARTS BEHIND THE PARTS
Larry Gladhill, Head of Global Security Services & Technology, Biogen
Stephen Ingalls, Global Security Technology Leader, Biogen
Stay ahead of the curve when it comes to technology trends. Advances in video analytics have expanded your expectations beyond basic surveillance. In this session, we’ll discuss how to collaborate with integrators and manufacturers to get the most out of your security systems. Learn best practices for working together, ensuring that your needs are met and your systems are optimized for success.
UNLOCKING SMART POTENTIAL WITH AXIS DEVICES
Steve Goodman, Administrator, Physical Security and Law Enforcement Technology, Brigham Young University
Pavan Kuram (PK), Sr. Engineering Manager, Target
Matt Small, Infrastructure Architect, Atlantic Aviation
Discover how Axis cameras can do more than just surveillance. This session explores creative applications using Axis’ open platform, flexible integrations, and advanced analytics. Learn how to extract real business insights, support operational efficiency, and create value beyond traditional security.
OPTIONAL BREAKFAST ROUNDTABLE: THE REGULATORY LANDSCAPE: TRENDS, CHALLENGES, AND OPPORTUNITIES
Sabine Lecachey, Global Program Director, Customers, Axis Communications
Join us for a roundtable discussion on key European laws and regulations impacting businesses today. We'll explore GDPR, the NIS 2 Directive, the AI Act and more, highlighting their practical implications for companies operating in the EU. Gain insights into the challenges and opportunities arising from these regulations and learn how to stay ahead of the curve.
OPTIONAL TRAINING: DISCOVER AXIS BODY WORN SOLUTIONS
Axis Communications
Gain a comprehensive understanding of Axis body worn solutions. Learn about all the software and hardware components involved, the multiple use cases for body worn cameras and AXIS Body Worn Live, as well as the procedures for daily use of body worn cameras. (60 minutes)
DEPARTURES
Thank you to this outstanding group for providing feedback and input to help make this event as valuable as possible for you.
Brandee Allen
Damon Beckwitt
Jonathan Bozeman
Ryan Collins
Bryan Diaz
Brad Eldred
Larry Gladhill
Oliver Hanna
Robert Hisey
Sixton Kadel
Sgt. Chris Mastroianni
Lisa Poltar-McCrimmon
Valerie Root
Alan TruongFor guests of Immerse, Axis will provide an exclusive conference package including:
If you are interested in attending but your company's policy prohibits you from accepting these accommodations, please contact us for alternative arrangements.
Badges must be worn at all times in order to attend conference sessions and activities. Food and beverage, as well as activities are for conference attendees only and does not apply to any additional guests.
La Cantera Resort & Spa
16641 La Cantera Pkwy, San Antonio, TX 78256
Axis will cover the cost of 3-nights and 4-days, plus local taxes and fees for the conference dates of November 3rd to November 6th (single room occupancy). Attendees will be required to provide a credit card upon check-in and it will only be charged for incidentals to their room.
If you can no longer attend the conference, please contact AxisEvents@axis.com within 72 hours prior to your arrival.
We encourage you to join the waitlist to express your interest in attending. If an existing registrant can no longer attend, we will pull from the waitlist to fill their spot. Thank you!
We hope to see you at Immerse or a future Axis event!
We're happy to answer any questions you have! Please send inquiries to AxisEvents@axis.com.
