What is Alliance?

Driving success together, one customer story at a time.

Alliance is the customer advocacy program for Axis Communications in the Americas. It is designed to showcase you, amplify your successes, and inspire others to reimagine their security and operational practices just like you've done. As a member of Alliance, your company benefits from media exposure, you become a thought leader, and your team gains security insights.

Want to see an example? Check out this story about Lowe's Companies, Inc. or listen to a webinar featuring three customer stories.

Why join Alliance?

Featuring Brooks Cucuel, Director of Regional Security, Americas, AstraZeneca 

Featuring Sgt. Chris Mastroianni, Supervisor of Hartford's real-time crime center known as the Capital City Crime Center (C4)

  • Demonstrate industry leadership by positioning yourself and your company as a thought leader. 
  • Inspire trust and confidence with employees, customers, investors, partners, and the public.
  • Amplify PR exposure with your story featured on our website, social media, and industry forums.
  • Capture your story in a customer success video.
  • Speak at Axis hosted events.
  • Leverage the story for your own internal marketing and promotional needs.
  • Be considered for industry award submissions that align with your story.

Plus there are tangible benefits associated with Alliance!

Two free days of  instructor-led standard training-Industry-recognized training from the Axis Communications Academy provides students with a deep understanding of the latest Axis solutions, technology, and trends. These courses build competencies and put new skills into practice. Standard training includes Network Video Fundamentals and the associated Axis Certified Professional exam (2 days), AXIS Camera Station Essentials (1 day), Axis Network Audio Essentials (1 day), AXIS Camera Station Secure Entry Essentials (1 day), and 2N Essentials (1 day). This benefit is good for one person to attend a two-day training or for two people to attend a single day of training each.

Sneak peek at the three-month Axis technology roadmap-The Solutions Management and Services department periodically provides presentations to introduce people to new Axis technologies in development. This sneak peek presentation, only offered to Alliance members, is highly anticipated. It offers a glimpse at new products and solutions that will be available one to three months out. The roadmap presentation is also an opportunity for you to offer product feedback and input for future development.

Alliance VIP Experience at Immerse-Unlock exclusive perks and receive recognition with the Alliance VIP Experience at Immerse. As our marquee annual gathering for Axis customers, Immerse provides opportunities for you to learn from peers, create meaningful connections with other security industry professionals, and receive a deeper look into Axis solutions and strategies. You must register to attend to be part of the VIP experience. To learn more about Immerse, speak with your Axis representative.

Learn more

Your story, your way

You can share your success story as a 

The choice is yours. Choose one option above or engage with Alliance for a combination of activities. We recommend starting with a written customer story to document your success so that it is available to guide the other opportunities. 

 

Customer Story: City of Dubuque

Dave Ness, Technical Civil Engineer 

The City of Dubuque, Iowa, has set a new standard in operational efficiency and public safety through its innovative use of video technology. With 1,400 strategically placed cameras, Dubuque enhances traffic flow, accident investigation, and crime resolution, achieving high clearance rates. The cameras also improve parking garage monitoring and extreme weather response, ensuring safety and efficiency. Supported by Axis, Dubuque's success story showcases the power of video technology in driving operational excellence and public safety.

 

Customer Story: Lee Health

Robert Sherwood, (Fmr.) Director of Public Safety Technology

Lee Health manages five acute care facilities and more than 90 non-acute locations. They use cutting-edge technology to ensure patient safety, maintain a secure environment, decrease workplace violence, and provide emergency response during crises. Their centralized dispatch center, video monitoring, Hugs system, and orange banding program, work together to ensure the safety of everyone system-wide. Watch the video to see how they leverage Axis network cameras, strobe sirens, and intercoms in their technology solutions.

 

Customer Story: Hartford Police Department

Chris Mastroianni, Supervisor, Capital City Command Center

The City of Hartford experienced the lowest number of gunshot victims in more than 25 years in 2024. The Police Department credits some of this achievement to their use of video, which feeds into Hartford's Capital City Crime Center (C4), a technology hub for city cameras. To learn more about Hartford's journey and the impact of video technology, watch their customer story video and discover how their innovative approaches are making a difference.


Process

It starts with developing a customer story! What is the process?

  1. State your interest: After expressing your desire to share your story, the Customer Advocacy Program (CAP) Specialist will follow up with you directly.
  2. Sign agreement form: Your signature on the agreement provides Axis Communications permission to use the customer story for sales and marketing initiatives after you provide final approval.
  3. Writing and development: The CAP Specialist will work with you to schedule a one-hour phone interview and then the draft is written, edited, designed and approved using high-resolution logos and photos that you provide.
  4. Promotional activity: Upon final approval, your story is published on Axis.com and promoted through our communication channels, industry partners and applicable publications.
  5. Additional opportunities: As new advocacy opportunities come up that align with your story, the CAP Specialist will communicate with you. These may include video production, press releases, industry awards, research and development opportunities, editorial thought leadership, speaking and training opportunities, and more.

Advocates

What our advocates are saying...

Alan Butler

System Director, Public Safety, CoxHealth

"We are fortunate to partner with Axis Communications to leverage their body worn camera technology to deter incidents and reduce the number of false claims of officer misconduct. Through their customer advocacy program, Alliance, CoxHealth has been able to share our success dealing with this growing problem with both speaking opportunities and media coverage. The program has also benefitted us by providing a closer working relationship with Axis."

Read their customer story.

Chris Wells

Executive Vice President, DS Graphics | Universal Wilde, Canton, MA

"Security has become a critical component of every company's strategy. Through our partnership with Axis Communications and their Alliance program, we are able to reference our customers to the leader in physical and network security to provide an endorsement of our security protocols.” 

Read their customer story.


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Resources

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